ABOUT US
Side Hustle Productions is an entertainment production company founded in Los Angeles by Deidre Jericho. Since its inception, SHP has remained committed to preserving the legacy of generations of artists and the unsung hero. Focused on providing a unique and immersive experience, SHP operates as an arthouse suite and multimedia production house for content creators across multiple disciplines.
Founder
DEIDRE JERICHO
Deidre's career began twenty years ago in music publishing, working with some of the most commercially successful catalogs in music- notably Prince, Chaka Khan, Tina Turner, Madonna, and Amy Winehouse. She eventually developed an interest in producing real life narratives which would lead to her first documentary feature- “LIFE IN EIGHT COUNTS,” inspired by her observation of some dancers she knows. This then led to the formation of Side Hustle Productions, initially for the sole purpose of making her documentary, but the company has since broadened its scope in anticipation of other projects that are being developed. In addition to producing and directing for the screen, Deidre also works in sound - both in production and post-productions in various capacities for Film, TV and live entertainment. An avid learner, Deidre has studied directing at UCLA and continues to find new opportunities to master the craft of storytelling.